What does your Google Suggest say about you? (And can it help measure your web shadow?)
If you have read Me and My Web Shadow you will be familiar with the idea of a Google Shadow, a phrase coined by Jeff Jarvis, and how Google is the most important tool in beginning to get a sense of what your web shadow looks like.
Open University blogger Tony Hirst posted today about an interesting way he had of seeing what his “Google impact” was: the automatic Google Suggest service which tries to anticipate what you might be searching for. You’ll notice it especially when you are typing a phrase into the Google home page and it is based on what people most commonly search for.
Tony’s Google suggest profile is pretty long:
My own shows that people looking for me are most often looking for my blog or my Twitter profile:
Tony goes on to thinking about how you might measure your Google impact:
So what ingredients might go into a “Google Suggest” Impact Factor?
Number of correct mentions? Number of incorrect mentions? Explicit association with host university, or subject area?
And what might a Google Suggest Factor measure? Personal discoverability? Personal associations? Personal specialism areas?
In the comments to his post, someone called R3beccaF suggests a measure based on combining your name with your profession or another qualifying phrase to gauge the size of your Google shadow:
In terms of impact that you can add to your promotion case, number of times you come up in a search for “your name” “open university” could be useful, because it removes all those references to Hollyoaks, Lemonrock and, in my case, the X Factor:
“tony hirst” “open university” – 3500
“martin weller” “open university” – 2890
“grainne conole” “open university” – 3600
“martin bean” “open university” – 14800
Both of these approaches are useful ways of looking more closely at your web shadow on Google. It will give you a sense of who else with your name is out there, how you might differentiate from them and give you a sense of scale.
Comparing yourself with someone famous in terms of shadow size isn’t that useful, so try a peer or colleague as a comparison to see how you’re doing. This will be especially interesting and useful as an exercise as you grow your online presence.


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