At a PR industry summer conference Me and My Web Shadow got honorable mentions in a presentation by Stephen Waddington (a.k.a. @wadds to his Twitter connections), managing director of top London PR firm Speed Communications.
In the presentation, Stephen gives advice to people working in PR about how to look after their online reputation as a kind of “live CV” (North American reader note: CV = resumé) and how this can help them progress their careers and find new jobs. Even though the presentation was written with PR and marketing people in mind, the advice could be followed by anyone.
As well as summarising some of the advice from Me and My Web Shadow, Stephen also talks about Ben Cotton‘s concept of Personal SEO (search engine optimisation), which gives some good technical detail about looking after what Google says about you.
You can take a look at the whole presentation (which has been showcased on the front page of presentation sharing service SlideShare) below:
Hey Antony,
Thanks very much for the mention on here. Having read and thoroughly enjoyed your book, I’ve been able to refine and improve some of my thoughts on Personal SEO.
I’m currently exploring the idea of online, interactive CVs that you could send to an employer. That said, I firmly believe that the blog is the evolution of the CV and if people want to enhance their web shadow, they should consider starting one.
Thanks,
Ben
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