On Facebook, ‘Likes’ Become Ads. Embarrasing tales of Facebook likes becoming ads in this New York Times article. A law professor is reported to say ‘Facebook, he wrote, interprets a “like” as a statement of a user’s attitude and a “green light” to create an ad.’
Search engines that can find pictures of people using an image of their face are not new, but their use has not been widespread so far. There are some search tools of varying reliability that look for your own photos or images like the one you have uploaded in video and Apple’s iPhoto uses the technology to help you sort your pics in iPhoto. So far so innocuous…
But the implications of facial recoginition search are a little disturbing. In theory it means that images of someone can be found that even they don’t know about. Ever wandered into the background of a photo taken at a nightclub or walking down the street? Continue reading →
Yesterday I had a conversation with someone who told me that over the past year that had learned how to use LinkedIn and that they reckoned that they could directly attribute several hundred thousand pounds of profit to it. Not vaguely, not hypothetically – they knew exactly which items on their balance sheet were the result of doing things because of and through that social network tool.
They were a fiftysomething avowedly non-techie businessperson in a service industry and I found their account of their experience very useful, as it had the fresh perspective of someone outside of the connected world I most live in. Continue reading →
Interesting to read of the English teacher who encourages their pupils to cyber-stalk strangers. It’s an excellent, practical lesson for them about just how much information people reveal about themselves online, often without considering the consequences.
Wanting to teach the kids in my class about concepts of digital footprint and online safety, I used three people well known from the edusphere as examples: Will Richardson, Jabiz Raisdana and Jeff Utecht. I introduced these three friends to the students in my class by giving them only a photo and a name. I simply told the kids in my class: find out all you can about these three guys.
The students made a list of places to search. They started with simply Google and then soon expanded to other places such as flickr, youtube, twitter, wordpress, linkedin, delicious and facebook. They expanded into a Yahoo domain search and searching other sites such as whois.net. Soon their lists of information began to grow. Continue reading →
At a PR industry summer conference Me and My Web Shadow got honorable mentions in a presentation by Stephen Waddington (a.k.a. @wadds to his Twitter connections), managing director of top London PR firm Speed Communications.
In the presentation, Stephen gives advice to people working in PR about how to look after their online reputation as a kind of “live CV” (North American reader note: CV = resumé) and how this can help them progress their careers and find new jobs. Even though the presentation was written with PR and marketing people in mind, the advice could be followed by anyone. Continue reading →