Yesterday I had a conversation with someone who told me that over the past year that had learned how to use LinkedIn and that they reckoned that they could directly attribute several hundred thousand pounds of profit to it. Not vaguely, not hypothetically – they knew exactly which items on their balance sheet were the result of doing things because of and through that social network tool.

They were a fiftysomething avowedly non-techie businessperson in a service industry and I found their account of their experience very useful, as it had the fresh perspective of someone outside of the connected world I most live in. Continue reading →

Educational stalking

by Antony Mayfield on J November 2010 in Public notebook { Edit }

Interesting to read of the English teacher who encourages their pupils to cyber-stalk strangers. It’s an excellent, practical lesson for them about just how much information people reveal about themselves online, often without considering the consequences.

Clarence Fisher explains his lesson:

Wanting to teach the kids in my class about concepts of digital footprint and online safety, I used three people well known from the edusphere as examples: Will Richardson, Jabiz Raisdana and Jeff Utecht. I introduced these three friends to the students in my class by giving them only a photo and a name. I simply told the kids in my class: find out all you can about these three guys.

The students made a list of places to search. They started with simply Google and then soon expanded to other places such as flickr, youtube, twitter, wordpress, linkedin, delicious and facebook. They expanded into a Yahoo domain search and searching other sites such as whois.net. Soon their lists of information began to grow. Continue reading →