A few good reads related to managing your online reputation:  

• Harvard Business Review: Your Future Employer Is Watching You Online. You Should Be, Too. “Welcome to the permanent job search,” this post begins, going on to explain how employers are using ever more rigorous methods to screen candidates using their web shadows. Gives some useful advice and reminders on managing your reputation online. 
• Facebook could be a standard feature in credit scoring. Neville Hobson discusses a report in Der Spiegel that a German credit agency is planning to use information about people’s online social networks as part of their credit scoring system. A commenter says out that in the UK, pay-day loans company Wonga.com has been doing this for some time. 
• On Facebook, ‘Likes’ Become Ads. Embarrasing tales of Facebook likes becoming ads in this New York Times article. A law professor is reported to say ‘Facebook, he wrote, interprets a “like” as a statement of a user’s attitude and a “green light” to create an ad.’