Image: Preferable to premium rate phonelines? Initiatives like Teach Your Granny to Text spread understanding of new technology...

As social networks become a part of most people’s lives, all sorts of services are springing up to help them, from mobile phone apps to reputation search engines. There is though a darker side, of spammers, scam artists and money-making schemes.

I came across an advert recently for Social Network UK Helpline, which charges people £1.50 a minute for advice about using social networks.

The service is run by a company whose founder has previously been investigated by Mirror journalists for providing similar “services” providing premium rate advice about eBay and PayPal. A call to the latter by the journalists about how re-set a password cost £15 – information that was readily available on PayPal’s help section.

It’s sad to think that vulnerable people confused about privacy and other social network issues may run up big bills using such a service. It also emphasises the responsibility social networks have to their users to make their support pages easy to use.

Meantime, the best that the more web literate people can do is offer to help those with less knowledge. Schemes like Teach Your Granny to Text and other initiatives from the magnificent We Are What We Do are an optimistic counterpoint to the depressing influx of companies preying on people’s lack of experience in the social web.

Teach yourself how social networks work and then tell your friends and family…